Apparel Industry Packaging
(Fashion Apparel Packaging)
Role of Packaging in Fashion Apparel Industry:
Fashion is never a need. It's a want. You market, advertise and PACKAGE keeping that in mind at all times. When you want to stoke someone's desire to buy a product, it needs to be appealing. The appeal for fashion products is never-ending, so how do you make someone want to shop the same product from you instead of the other vendor?
If you are selling in a marketplace, then every other vendor is offering it. What's your touch point? The product? What before that? It's the package. It's the first thing your customer will see when the product arrives at their doorstep. And now imagine, if this packaging carries your logo or some signature design, why wouldn't it remain on the minds of your customer.
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Points to consider before you finalise or improvise your packaging? Does your packaging solve these issues?
Packaging Design:
Is your packaging creating the feel good factor?
Is your packaging exactly like every other fashion e-commerce vendor?
Are you still using plain plastic bags or brown boxes to send your products? Have you considered adding some colour or happiness through basic designing that won't burn a hole in your pocket?
Are you even promoting your brand through your packaging?
Or, is your customer thinking that big giants like Amazon, Flipkart, Voonik or Snapdeal are the actual sellers? It takes a lot of effort to build brand identity and if there is an easy route to it besides providing good quality products, it is the product packaging.
Is your packaging an investment or a cost?
Packaging, by and large is an investment. It promotes the brand, pleases the customer, reduces or prevents the number of returns due to damage to save costs.
A right packaging partner can make your job hassle-free. Gabrie Packaging has a plethora of clients from the fashion industry and have helped clients with their bespoke packaging requirements. We are a one-stop shop for packaging materials at the most competitive prices.
Different sizes and specifications are available,Buyers logo and artworks acceptable. Contact us to learn more about fashion packaging.